Street Outlaws 2: Winner Takes All launched in September 2021 bursting with new features, next-gen graphics and over 12 Street Outlaws cast members to help voice the outing.

The launch of the sequel elevated all elements of the first including more involvement from both Discovery’s production teams as well as the cast of the show, ensuring a more authentic experience with high-quality assets straight from the show.

The game launched across all consoles, including NIntendo Switch, STEAM, Playstation 4 | 5 and Xbox Series S | X.

The launch included announcements across both the entertainment and gaming press in key markets US & UK and a 360 marketing approach that saw on-air packages around the new series premiere to maximise awareness within the Discovery touchpoints.

Social media budget was allocated to the campaign, leveraging key art assets as well as an incredible trailer theat blended the game’s core mechanic with the show, further highlighting the quality of the game and positioning it as a real extension of the show for existing fans and drag race gaming fans.

🏎 Check out the game here.